Bob Lovell’s Research at HMS Shows Consumers Do Not Want AI Real Estate Agents

A recent Home Marketing Services (HMS) study led by Bob Lovell found that while consumers are increasingly interested in artificial intelligence, most are not ready to replace human real estate agents with AI. Surveying more than 2,100 U.S. adults, the research found that approximately 65% of respondents prefer working with a human real estate professional, citing the value of personal guidance, trust, negotiation expertise, and relationship-building throughout the home buying and selling process. The findings suggest that AI is best positioned as a tool to enhance agent productivity and improve the client experience rather than serve as a replacement for licensed real estate professionals.